This study, done in Kenya, Uganda, Tanzania, DRC, Somalia and South Sudan was designed to seek views on BAT cigarettes pack upgrade. T-cons carried out the new product pack testing with smoking groups based on age and income. We conducted 9 FGDs with male smokers aged between 18 and 45. T-cons recruited respondents, moderated FGDs, transcribed the FGD recordings, analyzed the data and prepared the report.